Plus these bonus instructional videos from our guest experts:
Connecting With Your Ideal Client – with Laura Robinson,
from Worditude Ltd
Fostering a connection with your audience is the first step towards working with them. In this interview Laura, founder of The Worditude Club, discusses why so many business owners misunderstand the purpose of an Ideal Client Profile, and how to use it instead, then shows you how to use the accompanying workbook to outline who your audience is and the core messages you need to communicate to establish an instant connection.
Laura is a digital copywriter, content marketing strategist and founder of The Worditude Club. She works with entrepreneurs from all over the world, helping them build customer relationships using the words on their website. She has a Business degree, Award in Direct and Digital Marketing, and seven years’ experience in online marketing. You can get her Guide To Generate A Year’s Supply of Blog Post Ideas at
The Science of Storytelling – with Becca Berggren
Becca explains why our brain is wired for stories and how you can use storytelling to create more connection, memorability and trust. If you are stuck trying to tell “Your Story”, Becca’s simple, yet engaging explanation, plus top tips will help you break through your writer’s block.
Becca is a woo-inclined San Diegan, INFJ, meditating yogini and mama, fueled by wanderlust, adventure and coffee. She also happens to be a tender-hearted, tech-loving Mindful Marketing Strategist and Brand Therapist infatuated with branding, strategy, and simplicity.
She’s in her happy place when she’s helping soulpreneurs tune into their honest-to-goodness brand essence and guiding them to use their own unique powers of connection to attract kindred clients. Six years ago, she jumped ship from her 15+ year career in the 9-5 Sales and Marketing pony show and now spends her days teaching and co-creating soul-aligned marketing strategies that are infused with resonance, ease and INTEGRITY.
You can grab her Heart and Goals Biz Planner at www.simpleeonline.com to get started on your own purpose-filled and intentional marketing plan.
Translate Your Work Into Powerful Retreats and Transformational Group Experiences – with Kristyn Caetano, MPH, CHt
In this bonus, Kristyn shows us how coaches and healers can develop in-person retreats, group experiences (live events) and online group programs. And if you’re struggling to see the big picture for your business model, Kristyn will help with that too, as she shows you how to use your offerings to provide an opportunity for clients to keep growing and advancing, rather than only proving one-off stand-alone offerings.
Kristyn is an Intuitive Business Coach and Lifestyle Strategist. She teaches coaches and healers Creative Business Strategies and Spiritual Tools to help them build their thriving dream business, so they can create more freedom and prosperity in their life, while making a positive impact in the world. Book a FREE INTUITIVE BUSINESS STRATEGY SESSION: https://elixifyyourlife.youcanbook.me/
Website Essentials For Selling Your Services Online –
with Jodi Neufeld from Jodi Neufeld Design
Your website is a key investment for your business – it needs to look good, function beautifully and sell well. In this bonus tutorial Jodi Neufeld will teach you the key factors that are involved in creating a site that “sells”, so you can be sure your website is working hard for your business.
Jodi Neufeld helps Creatives and Bloggers create beautiful online spaces and collateral materials that show off their business and bring in the clients.
With a strong focus on custom Squarespace web design she create sites that are tailored to her client’s needs and creates the results they are looking for.
She also offers a variety of PDF designs including pricing guides, brochures, content upgrades and more, all of which can be found at www.jodineufelddesign.com.
Automate And Delegate Your Way To A Life Outside Business –
with Brook Borup , Project Manager, OBM, My Clone Solution
Brook Borup , walks you through the essential steps to creating more time for your life away from your business:
- Understand the big picture of your business now and where you want to be (design the map)
- Do the work all at once and get it over with… (follow the map)
- Work for automation and plan for delegation (don’t retrace your steps)
Use the right tools for YOUR job and don’t get sold (have the right car)
It’s a lot of work, but it pays off at every mile marker.
Brook is a Process Architect helping small business owners AUTOMATE and DELEGATE their way to a life outside their business.
After 15 years working in hotel and restaurant management Brook fired corporate America and set on a path to elevate small businesses to a new normal with her company My Clone Solution.
Some solopreneurs are set in their ways with no end in sight, but those that want to enjoy a life beyond their business are clamoring to find a better way to DO business, be more productive with automation and EVOLVE to corporate level delegation.
Brook spends her days teaching small business owners how some heavy lifting now can set them up for a nice life and beautiful future.